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Marketing for
Reluctant Marketers

marketing with heart takes courage  

Sharing your work is vulnerable. 

It is a vulnerable act putting your ideas, services and solutions out into the world. Especially for entrepreneurs, like you who are intuitive, empathic, introverted or sensitive and want your marketing to reflect your whole self, your nature and be an extension of your values and the difference you’re making.  

Information about how to market is cheap and widely available. You’ve probably even taken a marketing course (or two or ten).


Knowing enough isn’t the problem.

There’s something more. 

Mainstream marketing and business are creating layers of expectations, worry, pressure, judgement, overwhelm, threat and risk. 

So many “shoulds” and “have tos” set the scene for doubt whether you’re doing it “the right way”. 

Like getting dropped in unfamiliar terrain and looking up at a looming mountain that you have to trek up and none of it looks or feels safe, not by a mile.


marketing is an adventure  

The key that unlocks the adventure is courage.
Courage is a skill that is practiced through a 3-stage Courage Cycle. 

Your perception of marketing isn't wrong and if it's not serving you, it can be shifted with physical, emotional and mental practices. 

Reverse the Risk

Your perception of marketing isn’t wrong and if it’s not serving you, it can be shifted with physical, emotional and mental practices. 
You don't need to perform, fabricate or manipulate in order to be successful with your marketing. What if you could tell the truth?

Tell the Truth

You don’t need to perform, fabricate or manipulate in order to be successful with your marketing. What if you could tell the truth?
Every day is a new opportunity to hone your message and increase your impact if you unpack the learning and growth available to you.

Reflect and Iterate

Every day is a new opportunity to hone your message and increase your impact if you unpack the learning and growth available to you.
Discovering YOUR way to market will unlock the inspiration and stick-to-it-ness that will keep you going.  You have to do it yourself, but you don't have to do it BY yourself. 

Connection and Community

Discovering YOUR way to market will unlock the inspiration and stick-to-it-ness that will keep you going.  You have to do it yourself, but you don’t have to do it BY yourself. 
Learn More About Working Together
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Hey there! I’m Amanda Jane

The Original Reluctant Marketer.
I provide shame-free accountability and gentle implementation support for entrepreneurs so they can courageously share their work in the world (without forcing, manipulation or the icky stuff). 

More About Me Here

Recent Podcast Episodes

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Let’s Stay in Touch

A weekly letter from my courageous heart to yours.
Sharing what it takes to move through the patterns of procrastination that reluctant marketers face.